Fair Health (FH) is big data healthcare org that has the largest health insurance claims database in the US. Data is segmented into medical and dental datasets that can be purchased as APIs, data apps or spreadsheets.
How do we guide potential customers to the right solutions for their business and do that in an interesting way?
The purpose of the redesign was to create a digital presence that described the many Fair Health data products, and to make it easier to discover what products are used by which sectors, to capture all published content related to FH, to consistently define the FH brand and create a sense of trustworthiness in the FH products.
Problem
The audience for premium FH datasets includes: providers, hospitals, legal, research and governmental entities.
Audience
As UX/UI designer I created sketches, template wireframes and prototyped the site based on the business requirements and then validated user journeys with usability tests before passing my screens to dev.
Role
While the timeline remained the same, features, content and functionality changed during the project. Being flexible and thoughtful about design allows for these functional add ons.
Scope and constraints
Process
Secondary Research / Ideas:
Graphically spotlight the main categories of FH datasets for easy consumption
Breadcrumbs, secondary page nav so users can preview content of the page and intuit informational structure
Importance of interactions, feedback and motion design when hovering on different sections and revealing data page
Make navigation easy, reveal as much as possible and use in-page tabs to give a sense of completeness without navigating to other pages
Competitive Analysis / Ideas:
Create trustworthiness by highlighting FH certifications and org description
Newsletter sign up on homepage
Allow easy demo of products
Stakeholder Interviews / Ideas:
Create consistency with cost lookup site
About page should call attention to FH integrity
Design a dataset self-service checkout to increase sales and free up sales department
Sketches
With complex datasets, informational architecture becomes even more important and strong graphics reveal emotional information that is lost in verbiage. Being able to use the same vocabulary to define design amongst stakeholders becomes very important in creating a unified look.
