UX Process

(1) Home page: Original < Redesign

Gestalt (Proximity, Similarity); Dual Coding; Hick’s Law; Selective Disregard; Psychology of Persuasion; Minimalist design

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(2) Onboarding: Original < Redesign

Hick’s Law; Visibility of system status; Fitt’s Law; Responsive Feedback; Aesthetic and minimalist design

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(3) Code Listing: Original < Redesign

Gestalt; Hick’s Law; Affordance, Fitt’s Law; Dual Coding; Minimalist design

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(4) Pricing Results: Original < Redesign

Gestalt; Affordances; Explorability

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(5) Provider Results: Original < Redesign

Gestalt; Affordance; Hick’s Law

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